Top tips: how to stand out in a competitive job market

1 May 2024

Two colleagues sat talking on a sofa in a care home

Want to give yourself the best chance of getting your dream job in care?

The job market is highly competitive at the minute, with an increased number of applicants all contending for the same job.

It’s been reported that there’s 1.52 million people working in adult social care across the UK, and that number is predicted to grow in 2024.

Luckily, there’s a few different methods you can try to stand out from the crowd and get your application the notice it deserves!

Update your CV

An easy and simple way to show us how your skills and experience match the role is to revisit your CV and tailor it to the job description of the role you’re applying for.

It’ll show your enthusiasm and ultimately, we’ll be impressed that you’ve taken the time to understand the requirements of the role.

If you don’t have any experience, we still want to hear from you! Just make sure you add in your transferable skills and any relevant qualifications.

Why not go a step further and include how you match our values? We’re very proud of the culture we’ve built around our core values, so this is sure to make you stand out.

You’ll then be able to upload your newly tailored CV during the application process.


By simply putting a face to the name during your application process, you’ll stand out from the crowd!

Networking is a proven strategy when job seeking and here’s a couple of ways you can incorporate it into your job search. 

Connect on LinkedIn

LinkedIn is a great tool to build relationships during the application process. We can get a better sense of who you are as a person, which will improve your chances of getting the job. 

When applying, take note of the hiring managers name (found on the job advert), and connect with them on LinkedIn!

When your application comes across their desks, they’ll already be familiar with your name.  

Attend open days

Make sure to voice your enthusiasm and you’re sure to stand out!

We often hold recruitment open days and events which are great opportunities for you to see the home and meet our colleagues.

You can discuss your application and ask any questions you may have for us.

Stay in touch with your recruiter

This is a great opportunity to show that you’re passionate about the role!

Throughout your application process you’ll often speak with a member of our recruitment team and it’s always a good idea to keep in touch with them.

They’ll always ensure that they’re keeping you up to date.

Professional development

Actively pursuing professional development will ensure your application is as distinctive as can be.

It’ll show us your skills and knowledge are up to date and that you truly care about your career.

We offer many opportunities for training once you get started with us however anything you’ve already learnt is a bonus!

Prepare for your interview

It goes without saying, but preparation is key!

Interview preparation is all in the research and a great place to start is our company website. Make sure to have a look into both our company and the specific home you are interviewing for.

We’re active on our social media so you can see what we’ve been getting up to recently. This is a great conversation starter for your interview!

Make sure you do role specific preparation. Go back over the job description so you can show us you really understand the role duties and person specification.

Read about how to prepare for your interview.

Now you know how to stand out in a competitive job market there’s nothing stopping you from hitting the apply button – it might be the best decision you ever make! Take a look at our current vacancies.