Our mission, vision and values

Exemplar Health Care’s mission is to make every day better for the people we support and our colleagues.

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Exemplar Health Care's values

Exemplar Health Care’s mission is to make every day better for the people we support and our colleagues. We achieve this by putting our people at the heart of everything that we do. 

Our vision is that adults living with complex needs can access outstanding specialist nursing care, in a community-based home that’s close to their family and friends, and that’s focused on their personal goals and outcomes.

We want to be the first choice for those who commission care for adults living with complex needs, and the first choice for people looking for a rewarding career in social care.

Our values were introduced in April 2019, designed by our colleagues and residents. They highlight what’s important to us as a company, and guide how we expect all of our colleagues to behave.


  • We encourage a fun environment for our residents and colleagues, to promote good health and happiness.


  • We promote trust by leading through example.
  • We will tell the truth, be honest and act with transparency, always, no matter how difficult.
  • We are loyal to those we care for and work with.


  • We have a listening culture and when we hear something is needed, we respond quickly, diligently and always with a smile.
  • We are responsible and always approachable.
  • We hold ourselves and others accountable for doing what we say we will and behaving in line with the Exemplar Health Care values.


  • By always doing our very best, we aspire to be outstanding and seek to inspire others.
  • We are driven to do our best and will strive to make every day better for all of our people.
  • We work towards a culture of continuous improvement individually, as a home and as an organisation.

Team work

  • We are kind, committed and always there for each other.
  • We work together to support one another in all that we do.

We have Values Champions in each of our homes, who actively promote and role model our values. They also support our annual Values Awards, which celebrate and recognise colleagues who go above and beyond in embedding our values in their everyday work.